Blog For Money – You Must Have Something To Sell

Blogging has become a successful home business for many people. It’s an easy business to start, because there are few or no start up costs. However, if you want to make money, you must have something to sell on your blog – create a “sales” blog.

Although content-heavy blogs on which you sell advertising do make money, these blogs take time before they become profitable, simply because you need a lot of content. How much content? Since blogging has become mainstream, and there are many content blogs, it may take at least 500 to 1000 posts on a content blog for profitability.

“Sales” blogs, which sell products or services, can be profitable with as few as ten to 20 blog posts.

So aim for a sales blog, so your blog becomes profitable more quickly.

Before you start blogging, you need a plan. Create your plan first, before you create your blog. It’s difficult to make money with a blog which hasn’t been set up as a money-maker from the start.

Let’s look at four easy steps to developing a profitable sales blog.

1. Decide what you’ll sell on your blog

To make money, your blog must sell something: a service, or a product. Many bloggers sell affiliate products from their blog.

If you’ve been blogging for a while, you can sell your blogging services from your blog.

2. Make a list of the products, or services which you’ll sell

If you’re selling as an affiliate, make a list of products you’ll sell – reviews of these products will form the basis of your blog articles.

Many affiliate bloggers sell lots of products on a single blog. However, it will be more profitable to divide the products you’re selling into topics; then create a new blog for each topic. This means that each blog can be more focused, and this will mean more traffic.

If you’re selling your own blogging services, set up the blog to do this. Write articles promoting each service you provide. Essentially, the blog becomes your online portfolio.

3. Start blogging, but keep SALES at the forefront of your mind

Next, you can start writing blog posts. However, plan your posts. Planning is vital for a sales blog. For example, let’s say you’ve created a sales blog to sell affiliate products related to pets.

You’ve collected ten affiliate products. Plan articles related to those ten products. You can create review-style articles, as well as general content articles with a link to one of your affiliate products.

If you want to get hired as a blogger, then this must be obvious on your blog, and on every post you write – write several articles promoting each of your services.

4. Promote your blog

Finally, it’s time to promote your blog. There are many ways in which you can promote your blog: with classified advertising, Pay Per Click advertising, and article marketing.

How you choose to promote is up to you. However, do remember that you must promote your blog.

So there you have four easy steps to making money with a sales blog. When you plan your blog for sales from the start, your blog will be profitable for you from the start.

David Ogilvy’s Classic Work: How to Create Advertising That Sells Review Part 3

How to Create Advertising that Sells Review Part 3

Almost Home…

David Ogilvy’s classic How to Create Advertising That Sells Review Part 3 looks at rules eighteen through twenty-seven. It starts with the maxims about TV ads and moving to the maxims of ads in print. The advertising medium isn’t necessarily what’s important here. These maxims pay big and offer a proven history. Get the most out of each advertising dollar. Apply these maxims, regardless of the chosen medium.

Rule 18: Music

Even though, according to Ogilvy, most won’t believe this, music behind the ad in commercials decreases the consumer’s ability to remember ads. Not good, right?

Rule 19: Standups

Stand-up Pitches work if “delivered” with honesty says Ogilvy.

Rule 20: Sore Thumb

The average viewer watches more than 20,000 commercials in a year. Desperate times call for desperate measures! Ogilvy says brand it and make it one of a kind. A symbol (like imperial’s crown) or even a mnemonic device can be used.

Rule 21: Animate?

Cartoons really sell to children. Children don’t hold the power of the pocketbook however. It’s critical to know the audience. Cartoons and animation doesn’t turn over to customers when adults are the target. Grown-ups can’t “identify” with animation. This makes it less persuasive.

Rule 22: Save it!

Find out WHY an ad didn’t work. Then, repair it. Once fixed, it’s ready to go to work for real!

Rule 23: Factual vs. Emotional

In the big scheme of things, commercials which offer facts about the product or service will rank as more effective than ones using emotions. Ogilvy’s example was Maxwell House Coffee. It was very emotional and a huge success. It goes both ways, but stats say go with the facts.

Rule 24: Attention Grabbers

Commercials which open with a fast, grab the attention of viewers, and tend to hold their attention significantly better to the end than the quiet-start commercials.

What Works Best in Print…

As part of this How to Create Advertising that Sells Review Part 2, we’ll move to print advertising. We’ll look at what works and what does not.

Rule 25: 80/20

What’s 80/20? Sadly, only twenty percent of viewers will go past headlines in order to reach the content. Since eighty percent DO read the headlines, the sale takes place in the headline! There’s a conversion rate which is 5 times greater than not creating a dynamic headline. Ogilvy always used his company name and gave promise in the headline.

Rule 26: Benefits

Headlines giving a solid benefit get more sales over those that do not. Human nature makes anyone want to find out what’s in it for them! This is one of the strongest maxims in this How to Create Advertising that Sells Review Part 3 to be found.

Rule 27: News

People are curious about new products or service. They want to know which products have been changed or improved, giving reason to read on. The stats say headlines that tell sell.

Review in Summary

That completes this next part of David Ogilvy’s How to Create Advertising that Sells Review, part 3 of 4. Television and print are obviously very different advertising mediums. However, there is much to learn and apply from both arenas… Remember: Say ‘No’ to background music. Stand-ups work. Stand above the crowd. Fix whatever isn’t converting and try it again. Facts sell more than emotion. Grab the viewer’s attention right out the door. Power is in the headline… don’t mess it up! Show the consumer “what is in it for them”… give the biggest, strongest benefit inside the headline. Finally, share newsy points about what’s being sold will work extremely well.

Part four of How to Create Advertising that Sells Review will conclude more million-dollar truths by Ogilvy and show what works and what doesn’t. If viewer’s attention isn’t grabbed or demanded, the sale is lost! Part 4 promises to end with a bang, so keep looking.

Soft Selling To Boost Your Affiliate Commissions

If your are an affiliate wanting to promote products online, and did not consider the art of soft selling to boost your affiliate commissions, you are probably behaving like the sales man who knocks on people’s doors only to get them slammed shut more often than not and because people do not like being sold to, they would naturally back away from you.

In online terms, there is nothing worst than not knowing the best course of action when it comes to promoting products and services. What do you think it’s going to happen when you blast emails to every person on your lists or put links around the forums? Let alone spam article directories with sales pitches for unrelated programs and services?

On the other hand, when your prospects are actually interested in buying something and they seek and get a second opinion from another customer or friend, who have already bought the product or know about it, they would more readily want to buy from you in this case than when you were simply acting as a hard sales person.

The fact is that people buy into people and this principle is real also on the web. So when someone gives an opinion about somebody else and his services or products, the results is much more powerful than selling face to face. This form of referral is what is known as soft selling and it can be achieved mostly through reviews of products and services or from word of mouth of course.

If you write reviews about services or products that you have or know about and post these articles all over the web, provided they contain the most targeted keywords possible, the search engines will pick them up and index them high in the rankings. Clearly then, these reviews will give your products a lot of exposure to create traffic to your sites and thus boost your commissions.

This is not going to work very well for highly targeted very competitive words where the big companies are already spending huge amounts of cash on back links to stay at the top of the rankings but if you go after the long tail keywords that target derivatives of the main expensive keywords or subsets of the niches you are in, followed by “review”, you can go to the top of the rankings as well to give you the chance of picking more commissions.

Soft selling a product then can be done very well by recommending it, after you have used it yourself, know about it through comments on forums or by studying the benefits given in its sales letter. In other words, you are doing a review of it and highlighting what the product can do for your customers as well.

In the soft selling reviews that you make, you will include the links to the merchant’s product, in addition to what you discovered about the product and how its benefits far out weight any minor faults that you find. That is why you recommend it, since it worked for you and you know it will work for everyone else. Oh, and use at least twice the link to the merchant in your article review.

Tell your audience how their success online will reflect how well they can position themselves against their competition and how the services and products that you recommend will help them achieve that status. When you demonstrate what the products that you soft sell to your customers can do for them, they are bound to take action to try them out.

Remember that these articles reviews type of soft selling can be sent to the social networks. Yes use the main ones at least; just Google the top 10 and shoot them these review-articles type of soft selling recommendations. You’ll be pleasantly surprised at the amount of targeted traffic that this tactic generated for you, making you lots of sales for your online business.

Use the article directories as well. Again, find out the top 10 and post these review-articles that at least include in your bio your affiliate links for the products that you promote. There may be some directories that may not allow you to do that so it is best to look at their terms and conditions first.

If you also send shortened reviews of products in your auto responder, this alone can multiply your sales as your own customers will trust your recommendations for the products they are after.

You actually can make money out of the article-review type of recommendations you create. When you have a good number of them, you could set up a review site and sell them in group form or individually. There is a lot of potential for these reviews when you packaged them in a themed review type site.

Think about the millions of searches going through Google at any time with people thinking about getting products and not knowing if they are good for them. See? Many of them need a final push to make that decision to buy and you can provide them the answer with your social proof and action taken recommendations to buy.

German Calvo.