Advanced Web Copywriting Secret #1 – The Riveting Review

What do you do when what you’re trying to sell from your website isn’t selling? You’ve written what you think is great sales copy, you’re all excited…but when you post it online and start getting visitors…NOTHING. They ain’t buyin’ it!

This article will shed some light on a high-powered web content secret that will have you selling like crazy…just like the most successful online marketers.

So how do you go from no sales to plenty of sales with just a bunch of words?

ANSWER: Write a Review…

If you’ve been in e-commerce for any length of time, you probably know that when most people want to buy something, they will go to a search engine and type in “NAME OF PRODUCT + review” to find out if the product is worth buying or not.

And it makes sense, doesn’t it? An online sales letter or product description is just a self-serving pitch. But a third person review has a lot more credibility and honesty.

That’s been my experience: I’ve bought a ton of stuff online after reading a decent review. I’d head to the seller’s sales or landing page and think, “Ugh. This is awful!” And yet, despite of a crappy sales page, I would buy the product just based on the third-party review.

However, there is a right way and a wrong way to create a selling review. Get it right, and you’ll make a mint. Get it wrong, and you’ll be laughed off the Internet (and not make a penny).

Although there are so many different ways to put together a review, I’ve found the following structure to be incredibly persuasive.

The Structure of a Selling Review:

1. What was the problem that caused you to search?

Give a brief story of what caused you (or someone else) to look for a solution. What pain were you in?

2. How did you come across the product?

This could be through a search engine, a blog post, a recommendation on a forum, even thumbing through a magazine at the dentist’s office.

3. What are the problems that are typical for this TYPE of product?

Why haven’t other solutions turn out not to be solutions? What do people usually complain about in this category of products?

4. Now introduce the product. What is its name? What are the main promises of the product? What are some of its features and benefits? How would you describe it?

You might want to create a list of these before you start writing and then reference it as you write your review.

5. What is the downside to this product?

Nothing is perfect. And a review that sounds to good to be true, doesn’t sell crap. You’ll be gaining trust and credibility if you tell the readers about some minor imperfections or what it can’t do.

6. How are you going to wrap up the review?

Here you will state the main promises and how the product will help you reach them (or has helped you reach them). This is where you also make your recommendation and include a link to the sales page.

Should you create a review for your own product? I wouldn’t. Besides being unethical (like homemade testimonials), it has a good chance of sounding stilted or contrived. It would be far better to get some friends (or a professional copywriter) to try out your product. Hand them the above questions and let them come up with something that is honest and interesting (and you could always tweak it a bit to make it flow better).

How you use the review depends on your situation. It could be placed on a blog. It can have its own web page. It can be placed on a website that is specifically designed for product reviews.

BONUS TIP: You can get some practice with writing reviews AND make some money at the same time. How? By creating reviews for products that you have liked and becoming an affiliate for that product.

If you don’t have any reviews of your products, you will face an uphill battle of trying to make decent money. On the other hand, get a good review up and online and you’ll have a steady stream of customers for years to come!

Top 5 Best Selling Albums in Britain in 2010

2010 was a great year for music in Britain with some amazing album releases. Album reviews were flying off the shelves for breakthrough brands, but it was the old guard that ruled the roost at the top of the album charts. The top 5 best selling albums in Britain is filled with established acts and while there aren’t any that I can pick out as favourites of mine, you can’t always ignore the numbers. When there is that many people buying an album there’s got to be something about it that has grabbed the attention of the masses.

5. Plan B, The Defamation of Strickland Banks

The only breakthrough album release of 2010 fell to London wide boy, Plan B, or Benjamin Balance-Drew as he’s know to his mum. The release of The Defamation of Strickland Banks, his second studio album, in April 2010, led to an instant number 1 in the UK album charts. It sold over sixty eight thousand copies in its first week and went on to sell a whopping eight hundred and twenty six thousand copies throughout the course of the year. Album reviews were fairly positive overall with ratings ranging from six out of ten to four out of five, but his move away from his rapping routes prompted one album review from the Telegraph to describe it as being “populist” although the overall tone of the review was generally favourable

4. Rihanna, Loud

The ups and downs of Rihanna’s personal life has been well documented by the media, but when it comes to her albums it always seems to be on the up and up. It including high grossing hits Only Girl in the World, What’s my Name and S&M. Released in November 2010 the album the album went in at number 2, selling in the region of 91,000 copies, but later climbed to the number 1 spot. Though it was released late in the year, it still managed to sell 839,000 copies in total. Rihanna’s Loud received average to favourable album reviews from the mainstream press.

3. Lady GaGa, The Fame / The Fame Monster

When Lady GaGa first appeared on the music scene it was as though she appeared out of nowhere and was suddenly everywhere. Now it feels like she’s always been there. The illusion of her meteoric rise to musical prominence has been fuelled by the trash media and paparazzi that she seems to target so much in her music. The love hate relationship continues in The Fame / The Fame Monster and while it was originally released in November 2009 as an EP as a re-release of The Fame, it still went on to be the third best selling album of 2010 in the Britain.

2. Michael Buble, Crazy Love

Who’d of thought it. Michael Buble had the second highest grossing album of 2010, epitomising the fact that you can never underestimate the buying power of easy listening loving ladies everywhere. The smooth singing Canadian has turned into a power house of selling album selling prowess and in 2010 he really hit the mark with Crazy Love. Michael Buble’s fourth studio album, Crazy Love is another crooner loving record and went straight in at number 1 in October 2009, but maintained sales all the way through 2010 to guarantee it a place in the top 5 best selling albums in Britain in 2010. Selling more than 1, 227,000 copies, but to be fair, it doesn’t really matter how many albums he sells, he’s never going to get into the Rat Pack.

1. Take That, Progress

Back during the 90s Take That were the bees knees with the girls at my school. They wore Take That emblems around there necks and probably cried like crazy people at the news that they were breaking up. It is these same girls, now women, that have secured Take That’s resurgence to musical hegemony of a certain persuasion, making their album, Progress, the biggest selling album of 2010 in Britain. Released on 15th November 2010 and returning Robbie Williams to the Take That fold after his long dark days alone in the California sun, it inevitable charted straight in at number 1. Despite the release being so late in the day in 2010, it still managed to sell in excess of 1.8 million records. Album reviews were very positive, giving it an average of around 8 out of 10 in both popular and industry media, but more than anything, it gave Robbie something more than just aliens to believe in.

Site Sell Review – Check Out My Review of Site Sell

My writing of this Site Sell Review was prompted by the overwhelming number of positive reviews that I found on the net from people who have used it. There is no other program that comes anywhere close to this program in providing insights on what you need to do to make your internet marketing business successful.

Developed by Dr. Ken Evoy, Site Sell comes in three volumes that guide you on the steps that you need to follow to make your business a real creator of money. Where other programs provide you with the basics of setting up your online business, Site Sell goes further and provides you with detailed information on how to build on the basic steps to make your business truly lucrative.

To achieve continued growth, you are guided on:

–    Strategies of developing a product and how to position it
–    Site development strategies that attract customers
–    Traffic generation strategies.

With Site Sell, one of the biggest headaches that afflict most people venturing into online business is overcome. You are provided with information on how to select products that you can sell quickly to realize a profit so that you do not have to waste your time and energy trying to find out what is feasible and what is not.

Product choice and traffic generation, as I discovered before writing this Site Sell Review, are the biggest hurdles that an internet marketer has to overcome and the course provides 451 pages on how to generate traffic. Traffic generation is key to income generation and could actually make or break a business.

Something else makes the course stand out and motivated me to write this Site Sell Review. The course explains in detail the concept of pre-selling which most other programs do not address. Pre-selling is a marketing strategy that, when properly utilized, will make visitors to your site willing to buy even before they reach your sales page.

The depth of this course puts other internet marketing courses to shame and it is highly recommended for those keen to see their online revenue grow in leaps and bounds.

Do Your Store Displays Sell?

Your store displays are key to attracting customers and selling your products. When you are creating displays, you should have a clear plan and purpose for each display.

Effective retail displays should:

 

  • communicate a wide variety of information to consumers
  • play an integral part of a coordinated sales strategy
  • tell a visual story
  • speak for you even when you are busy with other customers

 

Displays are an invitation to a customer to look a little closer at what you have to offer. It is a non-threatening way of enticing your customer to explore your product. With current technology, displays can be very powerful multimedia experiences, or with a little thought and design, simple, inexpensive presentations of merchandise can be dramatic statements.

By putting more thought and planning into your merchandising and display, you can have an impact on your bottom line. It might be a difference of one sale each day. Even if that sale is only $5.00, you have increased your monthly sales by $150.00. Imagine if each of your store displays could do that!

Consider all the potential display areas in your store. Take into account the store windows, the ends of aisles, the back wall, columns or pillars, point-of-sale displays, front tables, etc. These are all opportunities that can be maximized to become effective sales areas.

To present your merchandise in the most effective manner possible, your displays and merchandising need to do the following:

1. Attract Attention

When you are placing merchandise, you are not simply making it available to customers. There are many products out there competing for your customers’ dollar. How will you stand out from the rest? You may have the exact product they are looking for, but it may never be seen. How can that be, when it is right there in front of them?

Have you ever misplaced something, and looked high and low for it, and finally found it – sitting right in front of you all along? It is similar with consumers. People are bombarded daily with media messages all selling something. Stores are full of merchandise competing for attention. This becomes information overload, so the brain sorts out which information is relevant and which is not. People notice their favorite stores and develop particular patterns of shopping based on preferences and needs. These preferences become ingrained habits.

Strong displays help break through these habits and routines to attract attention. Suddenly, the brain is saying – “Wait a minute! This is new! It doesn’t fit in to my sorting system. It looks exciting and might be relevant to my needs.”

This is the goal of your display, to attract the customer’s eye and get him or her to stop for a moment for a closer look.

2. Communicate a message

The most obvious message you need to communicate is that you have products available for sale. If this was the only job you had to do, you could leave the products in boxes or on tables and let the customers fend for themselves. However, most consumers don’t want to work this hard. You need to at least let them know what type of merchandise you have available and what it will cost them. It is also helpful to say what this merchandise will do for them, whether it is a new product, if it will suit their needs and taste, how it works, etc.

Some messages you can communicate through displays:

  • Product selection
  • Product information
  • Product demonstration
  • Price
  • Lifestyle
  • Season
  • New merchandise

3. Use displays to encourage action 

 

  • Get the shopper to stop or enter store
  • Encourage shoppers to move through the store and browse
  • Encourage them to try out or touch the merchandise
  • Create desire for impulse purchases
  • Suggest complimentary merchandise
  • Create a sense of urgency (Why should the shopper buy now?)

4. Use displays to leave a lasting impression. 

 

  • Encourage the customer to return
  • Update displays regularly
  • Customers expect to see change, newness, excitement

 

Displays are key components of your sales toolbox. They will be most effective when planned to complement other selling strategies such as advertising, store identity and design, and customer service/personal selling.

Review your product displays. They should be boosting sales or they are not doing their job.

New MLM Company on Direct Selling Reviewed – Get High Quality Linens and Home Party Consultants

Does it pay to have beautiful, elegant and high quality linens? Is this important to you? For some, I guess, it is really important. Just try to imagine having a newly built luxurious house in your community. The owner of it invited you for a dinner at their eye-catching crib. Eventually, as you enter in the so-called luxurious house, you’re bothered by its environment itself.

What am I trying to point out to you is that, it is important to have a touch of high quality linens and comfort wear for your house. So, before going further, what’s the entire buzz with Private Quarters?

Digging the company history, this direct selling-focused industry was founded last 2004 by Jeff Stroud and Wayne Selness, his partner which is originally from his father’s team up.

Long after Jeff Stroud discovered that in Direct Selling Association, there were no company selling bed and bath linens as its spotlight. This brought him the idea of having born this company, to continue his father’s tradition of selling quality home textiles, which then was sold and in the end closed.

From starting at 10, 000 square foot warehouse from a scratch, servicing a small group of independent consultants who held parties and in-home sales demonstrations at early 2004, to presently operated 50, 000 square foot facility in City of industry, California.

Residing at a fast growing, national business area in California, they are blessed with hundreds of independent PQ Comfort Consultants from different places selling millions of dollars of home textile.

Apart from the company’s history, I love to look at its values and mission, too, because this is where we perceive a company’s solidity in running the business. Mixed them up will create a relationship among the team’s success and future upbringings.

Be comfortable with who you are.

Be comfortable with what you have to share.

Be comfortable with what you have to contribute.

Savvy Tips For Selling Luxury Real Estate In Athens

When you sell your luxury Athens home, you want to get the best price you can. The first step is to prepare the property for sale. Spruce it up and do any necessary maintenance and repairs. A well presented property can fetch a higher price. Attractive gardens and street appeal are important to create a good first impression.

Luxury home buyers are discerning and expect excellent quality. You don’t need to spend a lot of money to achieve a fresh look. Be careful not to overcapitalize.

Check if interiors need a new coat of paint. Skillful use of accessories such as cushions and vases can be effective in giving your home a lift. Declutter to accentuate a sense of spaciousness and get rid of shabby furniture and curtains. You can even hire furniture and plants until you sell.

When the home and gardens are in order, approach a real estate agency. One who specializes in luxury real estate in Athens would be ideal. Check their reputation and track record. Don’t settle on the first real estate agent you meet. Decide if you are going with a sole agent or if you will list your property with a number of agents.

Find out what strategies they propose for marketing your property. You want someone who is proactive and who has a strong network of contacts. Research current values in your area and settle on a realistic asking price.

You may be able to arrange an independent appraisal to give you a starting point. The aim is to start higher so you have room to come down in price. Find out what the agent’s fees are. These are often negotiable, especially on a luxury property.

Discuss whether it’s best to auction the property, put it on the open market or if there are other options. You need to be guided by the real estate agent who is the industry professional, but choose someone you feel you can work with. Set ground rules for communication and inspections but allow some flexibility as well.

When your luxury property is officially for sale, keep in touch with the real estate agent. Discuss any offers. If there are no offers or if you need to sell, review your position. Be clear on your bottom line. Continue to maintain the property so it is ready for inspection by prospective buyers.

Being savvy about selling your will get you a better price. It will also make the selling process less stressful and ensure a smoother process for all concerned.

David Ogilvy’s ‘How to Create Advertising That Sells’ Review Part 4

How to Create Advertising that Sells Review Part 4

Best for Last...

Here’s final article covering David Ogilvy’s How to Create Advertising That Sells Review Part 4. We’ll take a look at Rules 28 through 38. Ogilvy said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising has a big idea, it will pass like a ship in the night.” Pay close attention to these next 11 rules. The simplicity is profound. The pay-off is enormous!

Maxim 28: Keep it Simple Stupid

Don’t make consumers figure out the meaning. Keep it simple enough to immediately understand. Simple keeps them moving toward the goal..

Maxim 29: Length

Ogilvy’s research goes against much of today’s ad “proof.” He said effective headlines use 10 or more words. He said 8 to 10 is ideal. The view will remember longer and clearer with this length. He showed that longer headlines sell MORE than shorter headlines!

Maxim 30: Local Ads

Ogilvy also said to use LOCAL headlines when possible. Ads are more successful with the mention of a city.

Maxim 31: Focused Targeting

If a product or service is normally used by a specific group, then state that group in the headline. If it’s a product purchased by fishermen, then it pays to mention them in the headline.

Maxim 32: “The More You Tell… “

Ogilvy said, “The More You Tell, The More You Sell.” Decades of research and millions of dollars-worth of successful ads prove it. Readership drops very little in copy that is 50 and 500 words. There’s no difference. He said, “People read long copy,” contrary to what industry leaders today state. Creating advertising that sells isn’t restricted to brevity!

Maxim 33: Pictures Tell A Story

Ogilvy said this one is harder than it looks but gives a big payoff. Our world is visual. When viewers see the “magic” of story-appeal, they ask, “What’s going on here?” The story element raises curiosity. It causes the viewer to stop and ask. Whenever possible, use photos to tell a story.

Maxim 34: Visual Contrast

Demonstrating a ‘before and after‘ with the service or product is a bonus. It grabs the attention & holds it longer than average, according to Ogilvy. Miley Cyrus is a ‘before and after.’ It’s not even about liking her because many don’t. Miley Cyrus grabs both + and – attention. American’s viewing this picture automatically knows what a transformation this “product” has made. She captures the attention of viewers, as ridiculous as her methods.

Maxim 35: Photographs

Chose pics over drawings. Why? Photos attract more readers than drawings. They “generate more appetite appeal.” Pics are more believable. Consumers remember pics far better than a drawing. Lastly, they “pull” coupons more often & sell more products.

Maxim 36: Captions

Twice the number of viewers read captions beneath photographs than those reading copy. Ogilvy said to think of captions as mini-advertisements. Every caption should include the product brand name and a promise.

Maxim 37: Clean & Simple

If styles don’t effectively & clearly convey something with the viewer, then advertisers might as well pack their bag & leave. Editorial layouts translate better than “addy layouts.” Editorial layouts offer higher readership. Trends returning to that which works is happening… the editorial-style.

Maxim 38: Rinse and Repeat

Ogilvy said sometimes it takes advertising exposure to grow a winning campaign. Quitting too soon is costly. He said that readership actually goes up with 5 repetitions of ads. TV advertisements are shown over & over for this reason. Exposure creates a “sticking” in the mind. So, greatness doesn’t necessarily happen automatically. Normally, it happens with time.

Review in Summary

That completes part 4 of David Ogilvy’s How to Create Advertising that Sells Review. As promised, Ogilvy delivered some of the most impactful maxims for advertisers to live by. Remember: Keep headlines simple. Longer headlines sell! Go local. Call the targeted audience by name. “The more you tell, the more you sell.” Use photos which tell a story. Before & after pics sell better than average. Use photos rather than art or drawings. Captions are mini-ads so don’t overlook them. Use editorial styling. Repetition pays off.

The Truth About Selling Your Writing Services Online

The Web offers unlimited opportunities for writers to make money from their writing skills. You can create and write blogs, sell articles, sell reviews and much more. It’s just a matter of getting started and following the simple process I’ll outline for you in this article.

Not a writer? Of course you are. If you’ve been writing email messages and reports for your day job, you qualify as a writer. A writer is just someone who writes.

So let’s look at the truth about selling your writing services online. Here it is in a nutshell: you must have something to sell, and you must have a Web site at which you promote your writing services.

Let’s look at this in four easy steps:

1. You must have a Web site to sell your writing services

If your eyes are rolling up in your head at the scary thought of creating a Web site, relax. There’s nothing scary about creating a blog on Blogger, for example. (Do a Google search for Blogger if you’re not familiar.) A blog is a Web site, and if you can write an email message, or use a word processor, you’ve got all the skills you need to set up a blog on Blogger.

2. Create samples so prospects can see the type of writing services you offer

Your next step is to decide what writing services you’ll offer. As stated, you can write articles and reviews, and these are easy options for you to get your feet wet.

Write a couple of articles and reviews, and post them on Blogger as your writing samples. Your samples should be around 400 words – there’s no need to write long screeds: Web writing tends to be shorter than print writing.

You can also add a “Hire me to write for you” note in the sidebar. This alerts people that you’re open to taking on writing jobs.

3. Add a way for people to contact you on your site

I’m constantly amazed at the number of writers for hire who’ll set up elegant sites and blogs, but totally neglect to mention that they’re available to write for others. Worse, even if a potential customer was psychic, and worked out that this writer was available, there’s no way for the customer to make contact.

Add your email address to your site’s sidebar, and create a “About” page, with a small bio. Add your email address to the bio, too.

When you’re offering your writing services, you must make it as easy as possible for people to both know exactly what you want them to do, and then for them to do it.

Writers are in high demand online, and you’ll be amazed at the numbers of clients who contact you when you make it easy for them to do so.

4. Finally, advertise and promote your site

Your final step in selling your writing services online is to advertise and promote your site. There are endless options for self-promotion online. One of the easiest ways is to advertise on Craigslist, because it’s popular and free.

So that’s the truth about selling your writing services online: you must have something to sell, and your Web site is the venue at which you sell it.

Forex Robot Review – Be Wise in Using Your Forex Robot Software

Even though there is a booming number of Forex Robots in the internet that today, we can actually say that, not everything of this robot is needed. Some might people think that, though there is so much Forex Robot, each of these robots works specifically on a trader; not everything in the software is suitable for us. So, delve more time in looking for that Forex Robot that is customized only for you, because in such a way, you might be confused with the use of the Forex Robot; there is a big possibility that it might ruin your business even if they work well with other people.

This, in fact, can never be the best sit situation, that you would have a hard time searching for the robot that would specifically meet your needs. Traders now are having a long time from reading reviews, and make comparisons on the programs found on the software. This can be a good thing for you, if you would a good time now in looking for software than can somehow meet your trading techniques, and for you to be able to compare every inch of the Forex Robot with the other. Even if, there are a lot of good things that were said about a certain robot, one might actually ask if they are true. Surely, to find out is to research very well on the Forex Robot that you wanted to purchase for you not to be scammed.

Reviews about robot software act as guide. In this case, you would be aided in such a way that you can now pick that correct robot for you. In any case that you chose a Robot, these reviews are here for you to check if they can work well for you, and make you more money, rather than by just ruining your precious investment. Vendors of these Robots posts some reviews about them on their websites, for you to read them, and actually follow them for you to have a god set-up for the system.

There are certain characteristics that we can delve into for us to see which robots are the right ones for you; reviews help you out in choosing. The following that are listed below would help you from differentiating a good review from a bad one.

Firstly, some reviews would only say good thing about a Forex Robot, never the bad thing. This would just tell you that everything about the robot is good for you, which is really not. So, in a way, maker of this software just give away these reviews, for you to buy the product. It is not actually a review; it’s a selling review, for you to just read all the good stuff about the robot. You can’t seem to see any flaws in their product. In any case, good reviews always tell everything about the robot, even the bad and the positive thing about them; for you to avoid buying the scams.

And also, check the hyperlink of the main page of the review you are reading. A good review is often less in hyperlink. Some maliciously sold product s usually has so many hyperlinks on them, like on every sentence you can see hyperlinks; this can be really annoying.

And lastly, don’t read reviews with so much exclamation point. These are just claims, often leading to scams. The best Forex Robot does not depend on ranking, or saying that they are number one, but on the good reviews written about them and some comments that were said about them.

There are so many Forex Robots out there, and also reviews. The best of the best Forex Robot are from a respectable websites. In such a way that you would have a good review, there you can see the best Forex Robot.

eCampus Book Selling Review: Top-Of-The-Charts Buyback Prices

Reselling your college books can be a nasty business. There’s nothing worse than waking up the morning after a most-likely failed final, hungover (Am I the only one who pregames their finals?), only to find out that the books which you paid over $1000 for at the beginning of the semester will be bought back by your campus bookstore for $62.50. Actually, I can think of several things that are worse, but they all involve Vaseline and peanut butter and probably aren’t relevant to this article.

Can anything lift someone in this situation out of such a deep pit of despair, even if the walls of this pit aren’t coated with Vaseline and/or peanut butter? Luckily, a knight in armor of varying shininess has emerged on the scene, waving a Vaseline-and-peanut-butter-free banner that reads “eCampus.com”. This hero of a website offers some incredible buyback options for students looking to sell their college books and textbooks, paying truly outstanding amounts of cash to students for their used books. Here’s some of the reasons I’m so ecstatic about it.

High buyback prices. Lately I’ve started mentioning eCampus.com’s book buyback prices instead of my roommate when I’m asked to come up with “things that are consistently high”. The money that eCampus pays for college books is the most I’ve seen thus far for a single website, and their generosity ranges from small books to whopping textbooks. Sure, the prices they offer are still most likely less than half the price of a new book, but if you’ve bought your books already used then you might even have the opportunity to make money. I’ll pause here while you pick the pieces of your blown mind up off the floor.

Easy shipping. eCampus, being the gentle giant that it is, has taken the extra step to offer free shipping to all of the students selling them books. Just print out the free shipping label they provide and you’re good to go – all that’s left is finding a box. Admittedly, finding a box can be difficult, but when finding a box is your biggest concern you’re normally doing pretty well for yourself. Unless you’re homeless, of course.

20% in-store credit bonus: Much like breast implants, I can’t really tell if this one is a pro or a con. eCampus offers the option of increasing what they pay you by twenty percent if you decide to opt for in-store credit rather than just cold cash. So, if you’re planning on buying books for next semester through eCampus, definitely go for the in-store credit option. However, if you’re thinking of looking elsewhere for your college textbooks, or if your beer funds are running a bit low (they always are), you might want to just stick with straight-up money.